Social Media and the Reputation
Social networking sites have recently become a focal point for individuals in the international reputation management industry. There has been a lot of excitement because social networking sites attract so much traffic, and therefore there exists a great opportunity for using social networking sites and profiles as tools in the international reputation management business.
Sounds easy enough, right? After all, there are more than a couple of social media sites to choose from. The question is, are they strong enough to be built up to the first page and maintain rank? Are they powerful enough to do what online reputation management (ORM) combined with search engine optimization (SEO) is often meant for, namely to keep a bad review, lawsuit filing, or anti-fan site off the first page where the majority of searchers get their first impressions?
The article linked below asks all the right questions regarding social media and international reputation management.
http://www.searchenginejournal.com/go-beyond-the-default-social-profile-strategy/16798/