The easiest, and most effective, way to effect a change in your online profile is to start a blog. The two worst things to see when you Google yourself are 1.) A negative reputation or 2.) Nothing about you at all. Starting a blog can significantly raise your online profile and help with personal reputation management.
http://scotlandonsunday.scotsman.com/business/Michelle-Rodger-The-quickest-way.5681781.jp

This article cites the 8 tools for reputation management strategies, and each of them is pretty useful. But the most powerful statement in the article says that “you are leaving traces about yourself all over the Internet”. These traces can, and often are, found by potential employers.
http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/03/8_tools_for_online_reputation.html

As this article says, the Internet is a big place that is hard to exercise any control over. Reputation management is not a new concern, the industry has existed for many years. Online reputation management, however, is a new endeavor. Search engines can be manipulated, and that is precisely what online reputation management companies do.
http://www.itworld.com/security/76990/managing-your-online-reputation

Articles concerning SEO or Reputation Management often get the solutions all wrong, but there is one thing they all recognize–the possible damage that can be caused by negative publicity online. Every commentator on the subject recognizes the importance of the Internet to everyday business. That is why stopping internet defamation is so incredibly important to the protection of the brand name.
http://www.articlesbase.com/seo-articles/your-online-brand-reputation-and-tackling-negative-publicity-805906.html

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