The industry of business reputation management just got a big sign of approval from the guys that everyone wants support from–Google. Their blog now boasts a post which explains how to personally manage your online reputation. This is likely due to increased pressure from people who want Google to remove certain listings.
http://www.marketingpilgrim.com/2009/10/google-gives-a-thumbs-up-to-reputation-management.html
Prospective employers are looking at more than resumes these days–they’re also surfing the web. A new study by CareerBuilder shows that personal reputation management is more important than ever. While only 22% of employers used social networking sites to screen employers last year, that number has more than doubled this year–to 45%.
http://msn.careerbuilder.com/Article/MSN-2035-Job-Info-and-Trends-More-Employers-Screening-Candidates-via-Social-Networking-Sites/?cbsid=4bf75f53d377447e9398a7d0121041b3-309373978-w0-6&sc_extcmp=JS_2035_home1&ArticleID=2035&SiteId=cbmsnhp42035&cbRecursionCnt=3>1=23000
The subject in this article is just one of many who has suffered from online libel. Unlike most others, she took matters into her own hands and hired an online reputation management firm to fix her online reputation. However, one has to be very careful about which firm you hire to defend your reputation!
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/01/AR2007070101355.html
Social networking sites are not always condusive to making a good impression in the workplace. Employees, and prospective employees, have been finding this out the hard way over the past couple of years. Companies should be careful about social networking sites and how their employees use them, especially at work. Likewise, employees should be careful to groom their internet reputation.
http://blogs.bnet.co.uk/sterling-performance/2008/09/19/are-social-networking-sites-a-liability-at-work/