Knowing what people are saying about your business online is incredibly important. A company named ILD Corp. has begun offering assessments of how good or bad your company’s online reputation is. The article cited below is about this business and its program.

While the program is ultimately designed to serve as a growth tool, Michael Lewis, ILD’s chairman, says it first serves to give a broad assessment of where a company’s online reputation is.

Stories about those reputations have been widespread, ranging from companies that have been rather ground-breaking in managing theirs (Comcast in its quick response to tweets) to those that have been pilloried for missing out until it was too late to resolve a situation (United Airlines in its response to a YouTube video about a guitar).

Earlier this week, I sat through an online demonstration with Ilona Olayan, ILD’s director of marketing, with the opportunity to see exactly what one of ILD’s analysts sees on the dashboard used to monitor clients’ online mentions.

The industry of business reputation management has needed an online reputation assessment tool for quite some time. Whether or not this is that tool, only time will tell.

http://jacksonville.com/opinion/blog/403664/abel-harding/2010-05-13/listen%E2%80%99-what-they%E2%80%99re-saying-about-your-business-web