By now everyone and their mother has heard of the Deepwater Horizons oil spill off the coast of Louisiana. The entire thing is a mess, with everyone pointing fingers at each others. Everyone has an opinion on the issue, but we’re not going to talk about that here–my interest in bringing up the issue is to point out what British Petroleum has done to fight the negative publicity.

They have begun buying up AdWords like “oil spills” and “Gulf oil spill” in order to fight the avalanche of negative publicity that is coming their way. Apparently they have shelled out a fortune on the online reputation management campaign, too–according to this website the cost of their AdWords campaign is over $10,000 per day. This is a wise move by BP, which is being accused of things like “environmental terrorism” and the like.