Lindsay Lohan is pretty much constantly giving reputation management firms an example to point to and say “Don’t do this!” Her latest example is at least funny. She is attempting to sue E-trade because she claims one of their hilarious commercials featuring babies uses her name, and mocks her, without permission. Apparently the baby at one point says “That Milkaholic Lindsay”–and Lindsay Lohan thinks this borders on infringement.

Lohan’s lawyer says, “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

I have to say that I can see why she’s upset and they certainly were probably referencing her. However, if she thinks their is going to be no fallout from her suing a popular company with commercials about funny babies–then she is crazy. When this is all over, it will have created a good deal of negative press for her–much more than a funny baby from an e-trade commercial could dish out–and she’ll definitely need an international reputation management consultant.

http://www.sheknows.com/articles/814104/linsday-lohan-sues-e-trade-1