Many Internet users, and even those unusual few that never step foot online, have become aware of the term microblogging because of the Internet phenomenon that is Twitter. While it is certainly the most popular and renowned of all microblogging services it is surprisingly one of a few that can be used as a means to make your personal or professional voice heard over the dull roar of the masses. Microblogging can prove especially useful as part of a reputation management program because it is quick and simple.

The very essence of microblogging is that it should be simple and this is why the Twitter interface has long proven the most popular. Even now, when there are deeper options available, these are more hidden than obvious so the vast majority of people sign up with a new account by deciding on a username, adding their own name, and then starting to develop their network.

Another great benefit of Twitter is that thanks largely to its popularity it has become an extremely popular addition to other sites too. The Twitter API has been used by developers to enable users to post their own tweets and other people’s tweets onto sites like Facebook.

Extra content on social networking sites tends to mean greater credibility for the author and this means more effective reputation management online.