Prospective employers are looking at more than resumes these days–they’re also surfing the web. A new study by CareerBuilder shows that personal reputation management is more important than ever. While only 22% of employers used social networking sites to screen employers last year, that number has more than doubled this year–to 45%.
http://msn.careerbuilder.com/Article/MSN-2035-Job-Info-and-Trends-More-Employers-Screening-Candidates-via-Social-Networking-Sites/?cbsid=4bf75f53d377447e9398a7d0121041b3-309373978-w0-6&sc_extcmp=JS_2035_home1&ArticleID=2035&SiteId=cbmsnhp42035&cbRecursionCnt=3&gt1=23000

The subject in this article is just one of many who has suffered from online libel. Unlike most others, she took matters into her own hands and hired an online reputation management firm to fix her online reputation. However, one has to be very careful about which firm you hire to defend your reputation!
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/01/AR2007070101355.html

Social networking sites are not always condusive to making a good impression in the workplace. Employees, and prospective employees, have been finding this out the hard way over the past couple of years. Companies should be careful about social networking sites and how their employees use them, especially at work. Likewise, employees should be careful to groom their internet reputation.
http://blogs.bnet.co.uk/sterling-performance/2008/09/19/are-social-networking-sites-a-liability-at-work/

The easiest, and most effective, way to effect a change in your online profile is to start a blog. The two worst things to see when you Google yourself are 1.) A negative reputation or 2.) Nothing about you at all. Starting a blog can significantly raise your online profile and help with personal reputation management.
http://scotlandonsunday.scotsman.com/business/Michelle-Rodger-The-quickest-way.5681781.jp

This article cites the 8 tools for reputation management strategies, and each of them is pretty useful. But the most powerful statement in the article says that “you are leaving traces about yourself all over the Internet”. These traces can, and often are, found by potential employers.
http://www.futurelab.net/blogs/marketing-strategy-innovation/2009/03/8_tools_for_online_reputation.html

As this article says, the Internet is a big place that is hard to exercise any control over. Reputation management is not a new concern, the industry has existed for many years. Online reputation management, however, is a new endeavor. Search engines can be manipulated, and that is precisely what online reputation management companies do.
http://www.itworld.com/security/76990/managing-your-online-reputation

Articles concerning SEO or Reputation Management often get the solutions all wrong, but there is one thing they all recognize–the possible damage that can be caused by negative publicity online. Every commentator on the subject recognizes the importance of the Internet to everyday business. That is why stopping internet defamation is so incredibly important to the protection of the brand name.
http://www.articlesbase.com/seo-articles/your-online-brand-reputation-and-tackling-negative-publicity-805906.html

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