Protection of the brand
Articles concerning SEO or Reputation Management often get the solutions all wrong, but there is one thing they all recognize–the possible damage that can be caused by negative publicity online. Every commentator on the subject recognizes the importance of the Internet to everyday business. That is why stopping internet defamation is so incredibly important to the protection of the brand name.
http://www.articlesbase.com/seo-articles/your-online-brand-reputation-and-tackling-negative-publicity-805906.html