Reputations are important, especially to commercial enterprises. Even small businesses will often have several thousand dollars a year in order to earn a decent reputation in their community. Large companies, like Walmart, McDonalds, and Shell, spend millions of dollars per year proving that they are reputable companies who do good work. The Internet is quickly becoming the best way for companies to connect to customers, but it is also fraught with problems that do not exist in the real world. From within the anonymous confines of the web, dissatisfied customers, disgruntled former employees, and malicious pranksters can launch into tirades against certain businesses, services, individuals, or products, regardless of whether their claims have any truth to them whatsoever.

These anonymous attacks often get indexed by search engines and displayed in the search results of whatever company, individual, or product is being attacked. This can ruin their reputation with their customers, friends, or clients—through no fault of their own.

ReputationHAWK is a company that helps to decrease the effect of these online assailants by decreasing the importance of their negative comments in search engines. Their website is located at ReputationHawk.com, where you can look at how the company got started and learn all about the founder of the company, Chris Martin. The company is known for its highly effective strategy, whereby it displaces negative links and puts, in their stead, positive articles about the company or individual. This is the key to Reputation Hawk‘s success, results. Their penchant for success has gotten them major media attention in TIME magazine, Businessweek, and ComputerWorld.